Color is an important element in the printing of books and picture books. Only good color matching can attract people to read it last year. The use of color should consider the needs of content and express different content and ideas with different color contrast effects. In order to seek the unity and harmony of contrast, the allocation of colors is appropriate to make the contrast color coordinated.
Appropriate color expression and artistic treatment of printing design can instantly attract viewers, use color to consider the needs of content, and use different color contrast effects to express different content and ideas. In order to seek the unity and harmony of contrast, the allocation of colors is appropriate to make the contrast color coordinated. The color used in the title should have a certain weight, such as the purity is not enough, can not produce eye-catching effect. In addition to the painting color used for cover design, it can also be used for decorative color performance. The cover color of literary books may not be suitable for textbooks, and the cover color of textbooks and theoretical works may not be suitable for children's books.
Generally speaking, the design color of children's picture albums is characterized by delicacy, simplicity, naivety and loveliness of children. Tone is often processed into high-profile, weakening the strength of various contrasts and emphasizing the soft feeling. Women's books and periodicals can choose soft, charming and elegant color series according to the characteristics of women. The tone pursues the stimulation, contrast and impact of color. The color of art magazines requires rich connotation and depth, avoiding frivolity and vulgarity; the color of popular science books and periodicals emphasizes mystery; the color of fashion magazines is trendy and full of personality; the color of professional academic magazines should be dignified, serious and elegant, reflecting the sense of authority, and should not emphasize the high purity of color contrast.
In addition to color coordination, attention should also be paid to color contrast, including the contrast of tone, purity and brightness. If there is no color contrast on the cover, you will feel lifeless. If there is no contrast between light and shade on the cover, it will be dull and suffocating. If there is no clear contrast of purity on the cover, it will make people feel old and quiet. In the design of cover color, we should grasp the relationship between brightness, purity and tone, and use these three relationships to understand and find the causes of cover defects, so as to improve the color culture.