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我国的印刷耗材存在哪些地域差异?

首先,我国耗材市场一直处在鱼龙混杂的状况下,各种原装耗材,通用耗材,回收耗材,灌装耗材各种名词充斥着整个耗材市场。据了解,现在印刷厂商购买耗材,在知名度近似的情况下,顾客评价品牌的关键因素还是质量;其次才会是价格因素,质量因素比价格因素高出将近15%。

First of all, the consumables market in China has been in a mixed situation. All kinds of original consumables, universal consumables, recycling materials, and all the nouns of filling materials are full of the whole consumable market. It is understood that now printing manufacturers purchase consumables, in the case of similar popularity, the most critical factor for the customer to evaluate the brand is the quality; the second is the price factor, and the quality factor is nearly 15% higher than the price factor.

其次,现各类耗材行业的品牌混乱,包括进口、国产的印刷耗材品牌数十种之多,出名者并未占据绝对优势,许多商家根本说不出用的是什么牌子,只记得大概是哪个城市生产的。这说明耗材厂商更应该注重的是产品的质量,所以不能用一味的降价来吸引顾客,因为在知名度近似的情况下,更多顾客看中的是质量而并非价格。

Secondly, the brand confusion in all kinds of consumables industry, including dozens of imported and domestic printed material brands, famous people do not occupy the absolute advantage, many businesses can not say what the brand is, only remember which city is produced。 This shows that the manufacturer should pay more attention to the quality of the product, so it can not be used to reduce the price to attract customers, because in the case of similar popularity, more customers see the quality rather than the price。

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地区差异也是影响印刷耗材销售的因素之一,介绍如下:

Regional differences are also one of the factors that affect the sales of printing consumables.

一、华南地区:质量与价格同时关注,对品牌不是很关注。客户在选择产品的时候,有从网上查找的,这在其他地区的调查中比较罕见。

六合在线1。 Southern China area: quality and price concern at the same time, brand is not very concerned。 When customers select products, they find them from the Internet, which is relatively rare in other areas。

二、华东地区:市场品牌杂,并不集中认同某一品牌,在所有片区市场中,注重质量,比较依赖厂家的宣传。

Two, East China: the market brand is the most heterogeneous, and does not focus on identifying a brand. In all the market segments, it focuses on quality and relies more on manufacturers' publicity.

三、华北地区:市场品牌多,比较信赖厂家的宣传,经销商的作用不小。

Three, North China: the largest number of brands in the market, the more trusted manufacturers propaganda, the role of dealers is not small.

四、西南地区:比较在意价格,有自己通过多次尝试,然后选择产品的倾向。

Four, the southwest region: more care about prices, have their own tried many times, and then choose the product tendency。

五、西北地区:市场品牌较少,集中认可某几个品牌,在乎价格,产品销售比较依赖厂家宣传和经销商。

Five, the northwest region: the market is less brand, and a few brands are concentrated on recognition, most concerned about the price. Product sales are more dependent on manufacturers' publicity and distributors.

随着我国经济的不断成长,国家越来越重视印刷耗材零售项目相关行业的发展。而各路商家想要获得更多的市场,首先需要提高产品的质量,其次就是价格,只有质优价廉的产品才能获得更多的销售机会,也才能在激烈的市场竞争中取得优势。

With the continuous growth of China's economy, more and more attention has been paid to the development of printing consumables retail related industries。 In order to get more market, the business needs to improve the quality of the product, the second is the price, only the quality and low price products can obtain more sales opportunities, and can also gain advantage in the fierce market competition。

本文来自:济南印刷包装更多的内容请点击:http://www.gp68899.com 我们将会为您提问的问题提供一个满意的服务,欢迎您的来电!

This article comes from: Ji'nan printing and packaging more content please click: http://www.gp68899.com we will provide a satisfactory service for your question, welcome to your call!


 
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