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企业宣传册设计印刷需要哪些因素结合?

1、视觉形象要素——文字。

六合在线1, visual image elements - words.

文字占据比例、字体大小、编排设计关乎宣传册整体视觉效果。立足目标群体,选择合适字体、注意识别性。不同字体,或者排版方式不同,其性格特征不同。

The proportion of characters, font size and layout is related to the overall visual effect of the brochure. Based on the target group, choose the right font and pay attention to recognition. Different fonts or typesetting methods have different personality characteristics.

宣传册风格不同,字体定位不同。或端庄、文艺、高雅、现代,结合主题内容,坚持字体形态和画册版面的和谐统一。

The style of the brochure is different and the font is different。 Or dignified, artistic, elegant, modern, combined with the theme of content, adhere to the harmony of the font form and album layout。

2、视觉符号——图形。

2。 Visual symbols - graphics。

QQ截图20170929174712.jpg

六合在线只有图形才能让目标群体或者潜在客户瞬间吸引眼球,产生一种强烈的“注目效果”,并对产品产生浓烈兴趣。此外,图形可以诱导视线转移。通过图形表现手法和设计技巧将视线转移至文字,激发对文字的阅读兴趣。单纯运用文字介绍产品显得“干瘪”和“枯燥”,借助具象图形或者抽象图形既可以紧扣产品主题,又可以增强说服力。

Only graphics can make the target group or potential customers instantly attract eyeballs, produce a strong "attention effect" and have strong interest in products. In addition, the graphics can induce line of sight transfer. Through graphic expression techniques and design skills, the line of sight is transferred to the text to stimulate interest in reading text. Simply using words to introduce products to be "dry" and "boring", with the help of concrete graphics or abstract graphics can be closely linked to the theme of the product, and can enhance the persuasiveness.

3、视觉美的享受——色彩。

3, the enjoyment of visual beauty - color.

色彩在强化感知力度的同时能够勾起人们的注意与情感上的反应。展开色彩设计之前,应坚持整体统一原则。综合考虑色彩纯度、明度等因素,围绕主题色调,对比和调和版面各内容。

Color can enhance people's attention and emotional response while enhancing their perception. Before developing color design, we should adhere to the principle of overall unity. Considering the factors such as color purity, lightness and so on, we should compare and reconcile the contents of the theme around the theme hue.

同一类产品,按照用途、特点,需要选配的色彩亦不同。科技产品、化妆品、医疗用器、食品等不同产品色彩差异较大。今天用色中,讲究个性、共性的视觉重搭配。因此,勇于打破常规,突破常用色制约,在色彩搭配和色彩个性中予以创新,从而进一步凸显产品的新颖性,加强目标群体和潜在客户的记忆性和识别性。

The same type of products, according to the use, characteristics, need to match the color is also different。 The colors of products such as technology products, cosmetics, medical appliances, food and so on are quite different。 In today's color, we should pay attention to the visual matching of individuality and generality。 Therefore, the courage to break the routine, break through the common color constraints, in color collocation and color personality to be innovative, thus further highlight the novelty of the product, to strengthen the memory and recognition of the target group and potential customers。

4、视觉控制整体布局——编排。

4, visual control overall layout - arrangement.

针对页码少的宣传册,应突出色彩及形象、放大文字;针对页码多的宣传册,应强调整体协调、留足空白。不管页码多少,重要是抓住关键点,立足需求,变中求稳、稳中求统!

For leaflets with fewer pages, we should highlight colors and images and enlarge the text. We should emphasize the overall coordination and leave gaps in the leaflets with more page numbers. Regardless of the number of pages, it is important to grasp the key points, base on needs, change stability, and seek stability.


 
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